Where we work, and what we found there

In August 2026 we swept 3,400 businesses across 24 southeastern Wisconsin towns and 18 trades, using Google's own listings. 1,317 of them had a web presence that was missing, broken, social-only or years out of date.

Then we opened 503 of those websites and read them the way a crawler does. 431 carried no machine-readable description of the business at all. That is the gap we build against — and these are the towns where we have measured it first-hand.

West Bend, WI

110 businesses found with a missing, dead or obsolete website. Of the 42 West Bend sites we fetched and parsed, 35 carried no business schema, and the median site handed a crawler 1,712 characters of readable text.

Slinger, WI

78 businesses found with a missing, dead or obsolete website. Of the 33 Slinger sites we fetched and parsed, 29 carried no business schema, and the median site handed a crawler 2,273 characters of readable text.

Germantown, WI

77 businesses found with a missing, dead or obsolete website. Of the 39 Germantown sites we fetched and parsed, 37 carried no business schema, and the median site handed a crawler 1,807 characters of readable text.

Hartford, WI

66 businesses found with a missing, dead or obsolete website. Of the 17 Hartford sites we fetched and parsed, 17 carried no business schema, and the median site handed a crawler 900 characters of readable text.

Kewaskum, WI

55 businesses found with a missing, dead or obsolete website. Of the 17 Kewaskum sites we fetched and parsed, 16 carried no business schema, and the median site handed a crawler 999 characters of readable text.

Jackson, WI

52 businesses found with a missing, dead or obsolete website. Of the 18 Jackson sites we fetched and parsed, 17 carried no business schema, and the median site handed a crawler 888 characters of readable text.

Richfield, WI

24 businesses found with a missing, dead or obsolete website. Of the 11 Richfield sites we fetched and parsed, 10 carried no business schema, and the median site handed a crawler 1,697 characters of readable text.

Not on the list?

We work across Wisconsin — the towns above are simply the ones where we have run the scan ourselves. If your town is not here, ask and we will run it.

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