Everything I do, and what each one is for.

Most people arrive needing one of four things: a website, to be found, a specific job automated, or somebody to take the digital work off their desk. Everything below is one of those four, described plainly enough that you can tell whether it is yours.

Nothing here has a price attached beyond the two that are fixed, because the work is quoted after a conversation rather than off a list. If you would rather just start, the AI visibility check is free.

Getting found

A website people can use and machines can read, and knowing what those machines currently say about you.

Website Design

A readable, fast website with real text pages, built so customers, search engines and AI assistants can all actually read it. Live in days, and yours to keep.

The most common first job, and the one that won our first client — five restaurants with no website between them. What you get is a site built the way the pages AI assistants actually name are built: services or menu as real text rather than a photograph, the phone number in the markup where a machine can find it, a page for the town you work in, and your listings claimed. From $750, live in days, and the site, the code and the accounts are yours. Several locations get their own sites, linked together.

Website Redesign

For a site that looks fine but serves almost nothing a machine can read, or one that has not been touched since 2014.

This is the harder case, because nothing feels broken. When I read 503 local business websites the way a crawler does, 431 of them carried no machine-readable description of the business at all, and the median site handed over less text than this paragraph. Several had hundreds of good reviews. The work is the same as a new build — real text, structured data, contact details a machine can read — applied to what already exists rather than starting over, and usually keeping the look you already paid for.

AI Visibility Audit

Free. What AI assistants say when someone asks them to recommend a business like yours in your town, who is getting named instead, and why. You keep the findings whether or not you hire me.

Free, about twenty minutes, and you keep the findings whether or not you hire me. I run three real questions a customer would ask for your trade and your town, and show you what came back and who got named. Then I show you your own site as a machine reads it, next to whoever is being recommended instead. If you have Google Analytics I will also tell you how many people arrived from ChatGPT or Perplexity last quarter — most owners have never once looked, and the answer is worth knowing either way.

AI Search Optimization

Making a business readable to the assistants people now ask for recommendations: real text instead of images, structured business data, claimed listings, and a page for each town served.

Making a business readable to the systems people now ask for recommendations. In practice that means real text instead of images and PDFs, structured data describing what the business is and where it works, the phone number in the markup, listings claimed across Google, Bing and Apple, and a genuine page for each town served. What I will not do is promise placement. Nobody controls whether a model names a business, and it can change with a release neither of us had anything to do with. What is measurable is what your site serves, before and after — and you can check every number yourself.

Keeping it going

The part most owners have been burned on. Changes that happen the day you ask, not in a fortnight with an invoice attached.

Website Hosting & Maintenance

Hosting, backups, updates and minor revisions. Text me a change and it is live that day — no ticket, no extra charge. Free for the first twelve months on any site I build.

The part most owners have actually been burned on is not the build, it is what happens after: you change your hours, it takes two weeks, and it arrives with an invoice. Here you text me the new hours and they are live before dinner. Minor updates are free for the first twelve months on any site I build. After that it is $25 a month, covering minor revisions plus hosting, backups, security updates and keeping your Google, Bing and Apple listings accurate. Cancel whenever you like.

Ongoing Digital Support

A standing block of hours each month pointed at whatever matters — menus and hours across locations, listings, reviews, staff training, or the thing that has been on the desk for six months.

The catch-all, and it exists because most of what a local business needs does not decompose neatly into a deliverable. A standing block of hours each month pointed at whatever matters: menus and hours across locations, listings nobody has touched in two years, reviews that need answering, a staff member who needs showing how something works, the digital job that has been on your desk since spring. You set the priorities each month. Unused hours do not roll over, and heavy months can be topped up.

Using AI without it going sideways

Where it is genuinely useful, where it is not, and what your staff should never paste into a chatbot.

AI Consulting

Where AI is genuinely useful in your business and where it is not. I work in AI policy and governance, so the answer covers what to avoid and what not to hand a chatbot — not only what to buy.

My day job is AI policy and governance, which means the answer usually includes what to avoid. Where AI is genuinely useful in your business, where it is not, what it will quietly get wrong, and what is not worth paying for yet. For most local businesses the honest answer is that two or three specific jobs are worth automating and the rest of the noise is not for them — which is a considerably cheaper conversation than the one where somebody sells you a platform.

AI Training

A working session for your team on using AI properly: what it is good at, where it goes wrong, and a plain list of what should never be pasted into a chatbot. Includes an acceptable-use policy people will actually follow.

Your staff are already using AI, whether or not anybody decided that. This is a working session on doing it properly: what these tools are good at, where they go wrong in ways that are hard to spot, and a plain list of what should never be pasted into a chatbot — customer records, contracts, anything you would not email to a stranger. It comes with an acceptable-use policy short enough that people will actually follow it. Sized for a business with a dozen staff, not for a corporate compliance department.

Building tools

Software that replaces the spreadsheet everyone is afraid to touch, or the subscription that only half fits.

Business Process Automation

One trigger, one outcome. A workflow that runs itself instead of occupying somebody every morning.

One trigger, one outcome. A missed call that texts the caller back before they ring somebody else. A finished job that asks for a review on its own. An invoice that chases itself. The point is not the technology, it is that something which used to occupy a person every morning stops needing anyone. You get failure alerts when a human is genuinely required, an activity log you can check at any time, and documentation so it is not a black box only I understand.

Application development

Web-based tools built for one business and one job — job boards, client portals, dashboards, trackers. Runs in a browser on any device with nothing to install, and you own it outright.

Web-based tools built for one business and one job — a job board, a client portal, a dashboard, a tracker for whatever currently lives in the spreadsheet everyone is afraid to touch. Runs in a browser on any device, nothing to install, no per-seat fee that grows every time you hire. Because it is built around how you already work, it does the thing you actually need rather than the nearest option in a generic template.

Software development

Custom software that replaces the spreadsheet everyone is afraid to touch, or the subscription that only half fits. Built around how the business already works, delivered in weeks, and yours to keep.

For when the subscription only half fits, or three systems each hold part of the answer and somebody retypes between them. Custom software built around the business and owned outright — no vendor lock-in, no monthly per-user bill. Delivered in weeks rather than quarters, handed over with training, and the code and the accounts are yours. If what you need is genuinely covered by something off the shelf, I will tell you that instead of building it.

Document Automation

Structured details in, finished branded document out — quotes, reports, listings — without the writing and formatting being redone every time.

Structured details in, finished branded document out. Job details become a quote PDF. Property details become a listing description formatted for each platform. Month end produces client reports and emails them without anyone remembering to. There is an edit-before-send step so nothing goes out unreviewed, and an archive of everything produced. This is the one that quietly hands an afternoon a week back to whoever currently does it by hand.

Why the work starts with a measurement

In August 2026 I swept 3,400 businesses across 24 southeastern Wisconsin towns and 18 trades, then opened and read 503 of their websites the way a crawler does. 431 of them carried no machine-readable description of the business at all.

That is first-hand measurement rather than an industry statistic, and your town is probably already in it — see the town-by-town findings.

Not sure which of these you need?

Most people are not, and that is fine — describe the problem and I will tell you what it would take to fix it. If it is not work I should be doing, I will say so.

Email mariella@m11consulting.com

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